Forestry Commission launches 'Your Career in Forestry'
Campaign

Your Career in Forestry campaign

What? A multi-channel promotional campaign with Forest Research and Forestry England to support and promote forestry careers to strengthen the forestry sector and develop / maintain a highly skilled workforce.

When? The campaign will run until 19 December, 2024.

Why? For the forestry sector to grow and develop it needs more people, with the right skills to plan, plant, manage and support the forests of the future. This campaign will address an identified lack of understanding about the breadth and range of forestry careers and the steps to take to pursue a career in forestry.

Who? This campaign will target students at all levels, career changers, career advisors and other influencers, and those already working in the sector who wish to further their career.

How? We will use a mix of national and regional channels, including social media, a collection page on GOV.UK, events and direct engagement. We will work with stakeholders and partners who are invested in supporting forestry careers to develop campaign content and amplify the campaign.

Campaign objectives

• Increase awareness of the value / range forestry careers; encourage people to enter these professions
• Position forestry careers as highly skilled, rewarding and professional
• Promote the different routes and training options available
• Provide people with the information they need to pursue their forestry ambitions

What are we doing?

Following a comprehensive audit of existing content, we are creating the following resources:

• A new Careers Collection Page on GOV.UK – a ‘one-stop-shop’ to host key information and signpost out to the wealth of resources that already exists on other websites
• ‘This is Forestry’ video showcasing the benefits of following a career in forestry and the range of different roles available
• ‘This is a great time to be in forestry’ blog
• Seven tips when changing careers in forestry’ blog
• ‘Routes into Forestry Careers’ infographic showing the different routes to take to pursue a career forestry
• Video case studies highlighting different roles
• ‘Three generations of foresters’ blog
• Stakeholder social graphics for Twitter, Facebook and LinkedIn